Elegant, historic seaside hotel that has moved with the times. It’s homely and sophisticated, classic and contemporary, with superbly appointed rooms, many with dreamy sea views. Excellent service and food, in a prime spot on the prom. We do like to be beside the seaside. We really do. And St George’s is a shining example of why the popularity of the Great British Seaside – at one time in decline – nowadays goes from strength to strength. The hotel has been sitting regally on Llandudno’s candy-coloured seafront, a promenade full of delicious architectural detail, since 1854. But it’s no dusty dowager. It mightn’t have changed much from the outside, but within they have pulled off that most difficult of tricks: keeping the look, preserving the period ambience and judging to perfection the pace of change needed to meet – and exceed – modern expectations. Take the bedrooms. Most come with lovely sea or town views. All are finished in restful, relaxing colours and furnished in a way that melds tradition with contemporary design. They are exceedingly amenable, superbly appointed places to be, with sparkling bathrooms and big beds to sink into. Downstairs, the Terrace Restaurant is a classic space – with classic views over the seafront and pier (plus great service and succulent food). But the hotel’s undoubted wow-factor feature, defining its august heritage, is the Grade II listed Wedgwood Room, a theatrical space with wondrous, impossibly ornate plasterwork that’s a true work of art. St George’s is a warm-hearted hotel occupying one of the finest positions on Llandudno’s promenade. As one fan remarked, the hotel entices because of ‘its ‘homeliness, its up-to-dateness, its comfort’. Oh, and the afternoon teas are pretty good too. Your host in this simply scrumptious hotel beside the sea is Tony Burns.